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Mr. Bill Watkins shares his story about getting radio advertisers in the age of television

Mr. Bill Watkins: We had this deal that TV was new in the market. Everybody, all the businesses said nobody listened to the radio anymore. They'd all watch TV. We would go in, and at that time in order to convince somebody that we'd had a listener out there, I would tell them, "Okay, I'm going to run you 300 spots this month free. It's not going to cost you nothing. It's just to prove that we have an audience. But here's the catch that you have is that we're going to have you sign a waiver allowing us to say anything we want to about your business, and we're going to tell them you're a crook. We're going to tell them all the negative things we can think of." And it's, "Oh, no! You can't do that." And I said, "Why not? Nobody listens."

Interviewer: I'm guessing you got some advertisements.

Mr. Bill Watkins: Oh, we did. I did. I did. I did.